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Barbie's Got a New Body

Body Image...

If you are a parent of a young girl, tween or teen, you are aware of the "body image" battle that our daughters face. Whether it be the constant media they tune into or the peer pressure of friends at school, our girls are facing a crisis of how they define beauty in our culture. is on the way. The designers and CEO's are listening. As profits sink and parental spending goes elsewhere, the toy giants are learning that parents have choices to what they purchase for their children, especially their daughters.

Check out the latest story coming from Eliana Dockterman @ about the changes happening with Mattell's Barbie brand, and how they are reinventing a 57 year old staple in the American home.


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